Before you start reading this whitepaper, give a thought: is Product Development an art or science? While there may be no right answer, exploring a variety of opinions is a great way to deepen our understanding for more clear vision, and this whitepaper does that.
It’s impossible to have innovation without creativity and imagination. One need to take the ideas that come through that artistic/creative process, through a scientific method, in order to understand whether one should continue to invest in that idea or that artistic product.”
Idea can be combination of Art and science both but when it comes to Product development and the methodologies involved into it, it’s more about Art than Science.
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